Good Ideas For Search Engine Optimization
If you have a website of any kind, and you are looking to increase your traffic to that site, then Search Engine Optimization is an area which you must pay attention to.
For those of us who run a web-based work from home business, this becomes a vital aspect to consider when planing the growth of your business.
The subject of optimizing your web pages can seem a little daunting and complicated, but help is at hand.
I came across a helpful article today on Leon Bowe’s blog which made a lot of sense to me, so I am re-printing it for you here:
GOOGLE IS WATCHING YOU
How to get a higher Search Engine Ranking?
To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That’s the time Google starts watching you!
If you return to Google in a very short time, the webpage was obviously not what you were looking for…
Mr. G remembers that and gives that page a lower position in the results.
So how to make sure your visitors stay a long time on your own web-pages?
Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.
Google will reward you for the following:
1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.
2) Relevant content; a visitor that lands on your page when he typed ‘SEO PHILIPPINES’ in his search-engine want to read about Philippine related SEO tips.
3) Unique content; Google doesn’t want to stuff his data-base with the same articles.
4) Content that is concentrating on one ‘theme’ only; do not include subjects that do not relate to your product/service.
5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).
6) Frequently refreshed and new content; that shows you keep it up to date.
7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.
Inbound links (back-link popularity or pagerank); from relevant web sites or pages going not only to your homepage but also to deeper pages.
Hubsite or Authority site ?
You have to make up your mind; which system you use for your web site?
Both are loved by Google, Yahoo etc.
A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.
I see you thinking “How to earn money from that?”
Well, Google and Yahoo are hubsites..! Need I say more?
Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That’s the time you gently offer your stuff…
They might click away to a webdeveloper, but maybe they remember you later when they need SEO?
The hubsites are easyer to make than authority sites.
An authority site consists of copywriting about one certain ‘theme’ or subject and it has not many outbound web links but mostly back-links.
Can you use the next tricks ?
How about making a lot of little extra websites that link to your main site?
Nope. If you host them on the same server, Mr. G. will see that.
How about making a lot of comments in Blogs?
Nope. Most blogs have a ‘No-Follow’ for the URL or text-link that you add in there and thus search-engines do not see it.
Those with a ‘Do-Follow’; how long will your comment stay there?
Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).
How about link-exchange (reciprocal links)?
Nope. ‘I give you a link if you give me one back’? That’s an insult to G.
I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.
If you have a website that people love, you do not need SEO optimization!
Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.
Your website will be around for years to come which give you still more credit; the sky is the limit.
Even when there is an ‘Algorithm Change’ (search engines sometimes change their analytics to judge your website; new rules) it will barely effect you.
Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?
And mostly they will cost you heavilly ($$$) or it might even attract the attention of some ‘real people’ working for Yahoo and then they take a look et voila; you disappear from the screen altogether.
Do I see tears welling up in your eyes?
Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.
Also be reminded that there is still a lot of gueswork and luck and ‘Trial-and-Error’ involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me 
Because eventualy YOU have the most knowledge of your product/service.
If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a ‘No Cure No Pay’ or tell them you only pay if you make extra sales.
This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines.
E-mail stevebrall@yahoo.com
Now personally, I would recommend the services of Suzanne Morrison when it comes to getting good advice on Search Engine Optimization.
Thomas,
Wow! that’s a long post but I thoroughly enjoyed reading it.
Google is not just a search engine but an artificial intelligence too and it monitors human behavior. It is smarter and bigger than most people think it is.
-Peter Lee
Peter,
Thanks for the comment. I found the idea of Google being an artificial intelligence a little scary at first,but it does make sense.
Alan
SEO….The pot of gold at the end of the rainbow. I had a similar article left as a comment on my SEO article by the same guy.
Never too much conversation about SEO…seems to be the life-blood we all are looking for.
Leon
how about the things that Google does not like. Google hates paid links and will not only penalize your blog but your whole domain.
Leon,
That’s where I got the idea from, your blog!
Sire,
That is an idea for a whole new post, so let’s see what we can do. Good to see you here.
Thanks to you both for the comments.
Alan
OK, cool, personally I don’t write to please Google, if he likes it all well and good, if not then it’s his loss. BTW, it was a good post.
Hi Alan,
This is great information about SEO that I think I did not know all these stuffs: Google reward, the tricks that don’t work…As a newbie still I really don’t know which should do or should not.
Thanks Alan. I learn a lots from this.
Kha
Kha,
I am glad you found the post useful. We are all learning as the internet changes over time.
Alan
Here in your postings there was a large number of useful ,skillful points,which are very helpful for all of the user’s .Good and also we are very thankful for your valuble information.